HND Interactive Media: About Us
First delivered in 1999, both HND and HNC established a reputation for producing a stream of employable graduates for the web design industry, and in doing so anticipated the shift towards the more strenuous work-related studies of later Foundation Degrees.
Our graduates are now spread far and wide, from Front-End Developer Tom Smith, working just 5 minutes down the road at Statement, to Chloe Frank working for Limesharp in London.
Despite being called Interactive Media – or even ‘Multimedia’ in an earlier incarnation – we always considered ourselves a specialised web design course. We recognised the need to concentrate on its core disciplines, rather than diversify into appealing but ultimately superfluous skills such as AV, animation or 3D modelling. And we valued the ‘design’ part of web design too, which meant that armed with both creative and technical skills, graduates were better placed to get to enter the job market.
We also threw in a bit of design for print for good measure, in order to repurpose those emerging creative skills.
The Edexcel BTEC syllabus posed many challenges: the ‘Computing Fundamentals’, ‘Historical & Contextual Referencing’ and ‘Cultural Interpretation’ units to name a few. But in doing so, they presented the opportunity for invention and innovation, and even if we do say so ourselves, we produced some truly unique assignment tasks.
The ability to import units from other syllabuses, particularly HND Graphic Design, also enabled us to transform a potentially dry, technical course into a vibrant and meaningful qualification for the creative industries.
Former students will remember with a mixtures of emotions:
- the weekly routine of sketchbook work and journal entries;
- the puzzlement of having to listen to the edgy electronica of the FAX +49-69/450464, Raster-Noton and Em:t record labels, in order to understand what designing for awkward subject material was like;
- the artistic experimentation of the ‘reverse design process’ and blindly designing surface patterns for Coca-Cola M5 bottles, Adidas Adicolor W2 Hi and Trexi or Dunny urban vinyl figures;
- the commercial finishing school of the ‘Professional Team Brief’ and the challenges of working for real clients … and together.
Our commercial work built steadily over the years and culminated in winning the right to redesign and rebuild the Wakefield Trinity Wildcats website; the city’s only professional sports club.
Based on little more than a hunch, a student team led by Tim Stringer speculatively pitched a new website solution to the Wildcats, and were delighted to be invited to implement it. The result, weighing in at well over a thousand pages, is still the basis for the club’s current website.
As the role of honour [to the right →] will testify, HND Interactive Media did an outstanding job at what we considered to be the essence of Higher Education in the UK: creating employable graduates; who got jobs; and helped drive the local economy forward.
Web designers; graphic designers; front-end developers; web developers; software developers; freelancers; creative directors and small business owners. HND Interactive Media produced them all. We fashioned a whole generation of creative and technical talent for the local web design sector and beyond.
So if you're reading this, looking for a web design course, and disappointed that you've missed out, fear not. We continue to inspire a new generation of designers, developers, creative professionals and business owners through our new Foundation Degree qualification, FdA Web Design.
Head over to the FdA Web Design Course website to find out more.